Following in the footsteps of Audi and Mercedes, BMW has adopted the ‘Russian Doll’ design; wherein every product basically looks the same. It feels like the cars have taken the ‘twinning’ concept way too seriously. For instance, it is hard to differentiate between the Audi A4, A6, and A8 if not for their lengths. And, this design approach is getting more and more common for brands. Maybe they use it as a ‘brand recall’ strategy, but it is getting out of hand. So, finally, BMW has decided to put an end to it…..finally