Chicago – April 22, 2019
Leading digital automotive marketplace Cars.com (NYSE: CARS) today announced a partnership that will help drive awareness of the Tragedy Assistance Program for Survivors (TAPS), an organization that helps veterans and families grieving a military loss.
CARS is committing up to $1 million of media on its website to TAPS with the help of its dealer and automaker partners. Through Memorial Day, for every new or upgraded digital solutions service from Cars.com, Dealer Inspire or DealerRater, CARS will match the first month’s investment with the equivalent in media value for TAPS, helping spread the word about its great work to attract volunteers and donors nationwide. In addition, car shoppers can donate directly to TAPS on Cars.com. All contributions will be placed into the TAPS Emergency Financial Assistance Fund which provides financial help to families in emergency situations.
“Memorial Day is an opportunity to honor the men, women and families who selflessly serve our country, sometimes making the ultimate sacrifice for our freedom. In honor of Memorial Day, Cars.com is happy to use our website to drive awareness of TAPS to our nearly 19 million monthly visitors,” said Alex Vetter, Chief Executive Officer of CARS. “Car shoppers can also join CARS in providing support to TAPS by donating directly to the TAPS Emergency Financial Assistance Fund via the Cars.com website. Contributions will help alleviate some of the financial burdens these families face related to life’s critical needs including vehicle upkeep and having reliable transportation.”
Participating dealers and automakers will be featured in a special CARS and TAPS Memorial Day weekend campaign encouraging consumers to shop and have their vehicles serviced with participating partners.
“For military families who have lost a loved one, it can be difficult to financially handle basic services like vehicle maintenance on top of housing and other vital needs,” said Bonnie Carroll, TAPS Founder and President. “We’re thankful for this partnership with CARS, and its participating customers, for bringing greater awareness to our organization and directly helping to assist more members of our community through this program.”
Dealers or consumers who want to join CARS in helping TAPS make a difference or for more information visit www.cars.com/taps/.
[Source: Cars.com Inc]
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