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Lexus needs to infuse its image with some extra sportiness because even though it does make good, credible sporty cars, it is still perceived as a brand addressed toward SUV loving soccer moms and your elderly aunt who decides to spend most of her life savings on a new luxury car to treat herself. One such vehicle could be a spiced up version of the UX crossover, the newest and smallest crossover to join the Lexus range.
If Lexus made a UX F, it would be the closest thing it could ever make to a hot hatch. The UX is already a low-to-the-ground vehicle with excellent cornering capability, so making it lower, harder, and more powerful in order to make it faster sounds like a good plan. Plus, it could also benefit from a sporty exterior makeover to go with its unusual, swooping shapes (which are not bad, just different and take a bit of getting used to).
If Lexus challenged some hot crossovers and hot hatchbacks with its spruced up UX F, then it could dramatically shift the perception of the brand and genuinely attract new types of buyers that, before this vehicle, may not ever have considered buying a Lexus.
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