LEGO and Dodge are no strangers to one another. The two companies have partnered numerous times in the past, and it’s the strength of that partnership that opened the doors for the creation of a new, limited edition Speed Champions set featuring miniature versions of the 1970 Dodge Charger R/T and 2018 Dodge Challenger SRT Demon. The kit costs $39.95 and, in addition to the two muscle cars, it also comes with three mini figures — two drivers and a race marshal — and a Christmas tree. No, not a traditional Christmas tree, but the start-go, lights-based system that are used to start modern drag races. To commemorate the partnership — and the subsequent product — LEGO and Dodge also teamed up to create a commercial featuring none other than NHRA drag racing champion Leah Pritchett. This early in the year, the product planning is already on point.
Rebel EditorJanuary 7, 2019