Luc Donckerwolke wishes every design to have its personal character, instead than creating every thing mesh with a central style.
Hyundai’s new design manager, Luc Donckerwolke, has reaffirmed his determination to spicing up the company’s usually conservative styling.
Reflecting on his time in South Korea in which a sound greater part of autos on the street are sold by Hyundai or Kia, Donckerwolke argues that there ought to be a lot more distinction involving several types.
“If the autos have the similar layout, I necessarily mean you are creating a seriously dull landscape,” he instructed reporters at a the latest event, according to Motoring. “I don’t want to do that.”
The design govt will direct the company’s design teams to “give each and every model its possess character,” crafted for a particular section fairly than exclusively concentrating on a strict cohesion with a brand’s central style and design language.
Curiously, the Genesis manufacturer — with less types and confined creation quantity — will be extra concentrated on a common style and design language. The intent will not be an intentionally provocative styling, on the other hand, as utilized by Lexus and other luxurious manufacturers.
“It can be not vulgar, it is not extreme,” he explained. “Genesis will not be loud — we are self-self-confident, we are a layout-driven model and we think in excellent flavor and harmony.”
Donckerwolke’s affect on the Korean automaker’s style and design philosophies will probable choose a number of several years to evolve from the current lineup.