With Christmas literally being a few days away, automakers have started rolling out their holiday greetings for the masses. BMW’s M Division is the latest to do so with a holiday-themed ad that features a vehicle that was never sold to the public. We’ve seen it a handful of times over the years, but this is probably the first time Bimmer is using the pickup version of the BMW M3 E30 for any of its promotional videos. Consider it a treat then that BMW is doing it for the holidays. Merry Christmas, indeed!